Unlock an Extra $500 for Your Sony Gear with Your Trade-In at Adorama!

Exciting times come when upgrading your equipment! However, the high cost of new items can be discouraging. Plus, selling your old equipment through platforms like Facebook Marketplace can be frustrating—such as when someone offers $100 for a used Sony a7 III. To simplify this process, Adorama is currently offering a Sony Trade-Up special. You can trade in any functioning full-frame Sony camera or lens and receive a bonus on top of its trade-in value. Additionally, Adorama has ongoing discounts on Sony products, making this a great time to purchase a new camera or lens.

Details on the Sony Trade-Up

Trading your gear with Adorama is an excellent way to sidestep the hassles of selling it yourself. Moreover, during the Trade-Up event, you can earn extra cash toward your new equipment. The bonus you receive can vary based on the item you are trading in and falls within several tiers.

If you are trading in a Sony Alpha 1, a7s III, or a9 II, you could receive a bonus of $500 on top of your trade-in value, while the Sony FX3 offers a $350 bonus. If you possess an a7R IV, a7 IV, or a7 IV with an FE 28-70mm lens, the bonus is $300. Lastly, models like the a7 III, a7R III, or 7C, along with most Sony lenses, will give you bonuses ranging from $50 to $200. You can check Adorama for the complete list of cameras and lenses along with their respective bonuses. The Sony Trade-Up event runs until June 2nd, giving you ample time to decide what to submit.

Discounts on Sony Cameras and Lenses

In addition to the Trade-Up offer, Adorama has numerous Sony cameras and lenses on sale. Depending on your trade-in and purchases, you might save as much as $800, which is significant. These sales are available until May 14th, so you have some time to consider which gear to buy.

Sony Alpha a7 III $1,698.00 + free battery (was $1,998.00)

The Sony a7 III is now a generation behind newer models but is still an excellent option. I’ve been using mine for three years and can attest that it’s a reliable workhorse. It delivers superb video quality and remarkable still photography performance, making it a versatile choice for various needs. It’s currently $300 off at Adorama, and you’ll also receive a complimentary battery for extended shooting.

Sony FE 85mm f/1.4 GM Lens $1,698.00 (was $1,798.00)

If you’re aiming to enhance your portrait photography, a fast 85mm prime lens is a straightforward (if not inexpensive) choice. The wide aperture of this Sony GM lens will provide a shallow depth of field, ensuring your subject stands out with smooth bokeh in the background. Being a Gold Master lens, it promises sharp images housed in a robust, durable build.

Additional Sony Cameras on Sale

• Sony Alpha a7R IV (V2) $2,998.00 + free battery (was $3,198.00)
• Sony Alpha a7R III (V2) $1,998.00 + free battery (was $2,198.00)
• Sony Alpha 7 III $1,698.00 + free battery (was $1,998.00)
• Sony Alpha a7 III with FE 28-70mm Lens $1,898.00 + free battery (was $2,198.00)
• Sony Alpha a7 II $898.00 (was $1,398.00)
• Sony Alpha a7II Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens $998.00 (was $1,598.00)
• Sony Alpha 7C with FE 28-60mm f/4-5.6 Lens, Silver $1,898.00 + free battery (was $2,098.00)
• Sony Alpha 7C $1,598.00 (was $1,798.00)

More Sony Lenses on Sale

• Sony FE 85mm f/1.8 Lens $548.00 (was $598.00)
• Sony FE 50mm f/2.5 G Lens $548.00 (was $598.00)
• Sony FE 40mm f/2.5 G Lens $548.00 (was $598.00)
• Sony FE 24mm f/2.8 G Lens $548.00 (was $598.00)
• Sony FE 20mm f/1.8 G Lens $798.00 (was $898.00)
• Sony FE PZ 16-35mm f/4 G Lens $1,098.00 (was $1,0198.00)
• Sony FE 24-105mm f/4 G OSS Lens $1,198.00 (was $1,298.00)
• Sony FE 90mm f/2.8 Macro G OSS Lens $998.00 (was $1,098.00)
• Sony G Master FE 24mm f/1.4 GM Lens $1,298.00 (was $$1,398.00)
• Sony FE 24-70mm f/2.8 GM Lens $1,598.00 (was $1,698.00)
• Sony FE 16-35mm f/2.8 GM Lens $1,998.00 (was $2,198.00)
• Sony FE 14mm f/1.8 GM Prime Lens $1,498.00 (was $1,598.00)
• Sony FE 70-200mm f/2.8 GM OSS Lens $1,898.00 (was $1,998.00)
• Sony FE 50mm f/1.2 G Master Lens $1,898.00 (was $1,998.00)
• Sony FE 200-600mm f/5.6-6.3 G OSS Lens $1,898.00 (was $1,998.00)
• Sony FE 100-400mm f/4.5-5.6 GM OSS Lens $2,398.00 (was $2,498.00)
• Sony FE 12-24mm f/2.8 GM Lens $2,898.00 (was $2,998.00)