MASSAGE SEATS
European car manufacturers report that consumers in China prioritize interior comfort more than those in other regions.
At Auto Shanghai, attendees lined up to experience high-end minivans featuring chrome grilles and reclining back seats.
Mercedes introduced a new luxury electric minivan model, the Vision V, aiming to attract future executives with aluminum seats, wooden and silk accents, and a retractable cinema screen.
Research from McKinsey indicates that in China, lifestyle features like refrigerators, TVs, and reclining seats are highly valued, along with advanced suspension and rear-wheel steering that enhance driving comfort.
The consultancy noted, “As vehicle prices rise, consumer interest in these amenities also grows, with many willing to pay more for them.”
On Friday, Nio, a Chinese automaker, showcased its vehicle’s suspension system by allowing passengers to experience a bouncy ride.
Meanwhile, some companies are revisiting traditional methods, such as French manufacturer Forvia, which introduced a seat designed to knead, pinch, and stimulate the user.
Innovation manager Zong Li explained that the seat draws inspiration from traditional Chinese and Thai massage techniques and is expected to be featured in a Chinese vehicle later this year.
DRONES
In another area, several flying taxi prototypes dominated the scene.
This technology, known as electric vertical take-off and landing (eVTOL), is still in development but aims to transport multiple passengers in the future.
CATL, the world’s top battery manufacturer, showcased its eVTOL concept after announcing a significant investment in the Chinese startup AutoFlight.
Hongqi, a traditional manufacturer known for providing limousines to China’s Xi Jinping, also revealed its design for a “flying car” for two passengers, boasting a claimed range of 200km, although testing is pending.
In recent years, China has made significant advancements in eVTOL technology, competing directly with US companies while European firms continue to struggle.
Automotive supplier Wanfeng revealed last month its plan to acquire the bankrupt German eVTOL company Volocopter, whose aircraft were initially intended for a limited launch during the 2024 Paris Olympics but are still awaiting certification.
