Masks & Respirators
3M N95 Respirator 8511, Cool Flow Valve, 10 Pack, NIOSH-APPROVED, Advanced Filter Media For Easy Breathing, Comfortable For Long Periods Of Wear, Helps Filter Pollen, Mold Spores & Dust (8511PB1-A-PS)
3M N95 Respirator 8511: Advanced Comfort and Protection for All-Day Wear
3M N95 Respirator 8511: Comfortable, Breathable Protection Against Allergens and Dust
3M N95 Respirator 8511: Comfortable, Breathable Protection Against Pollen, Mold & Dust (10 Pack)
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.