Tools & Home Improvement
Brita Plus Water Filter, BPA-Free, High-Density Replacement Filter for Pitchers and Dispensers, Reduces 2x Contaminants*, Lasts Two Months or 40 Gallons, Includes 6 Filters
Brita Standard Water Filter for Pitchers and Dispensers, BPA-Free, Reduces Copper, Cadmium and Mercury Impurities, Lasts Two Months or 40 Gallons, Includes 3 Filters for Pitchers
CARTMAN 39 Piece Tool Set General Household Hand Kit with Plastic Toolbox Storage Case Orange
Compact Pink Tool Kit: Essential 39-Piece Set for Every Woman’s Home and Office Needs
CRAFTSMAN 57 Piece Mechanics Tool Set/Home Tool Set (CMMT99447)
CRAFTSMAN Screwdriver Set, Bi-material, 2 Piece (CMHT65072N)
Craftsman VERSASTACK Mechanics Tool Set, 1/4 in, 3/8 in, and 1/2 in Drive, 230 Piece (CMMT45306)
DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill, Home Tool Kit with Drill, Hand Tool Kits for Women 126 Piece
DEWALT 20V MAX Cordless Wet-Dry Vacuum, Portable Shop Vac, 2 Gallon Tank Capacity, Tool Only (DCV580H)
DEWALT 20V MAX LED Work Light, Rechargeable Flashlight, Pivoting Head, Bare Tool Only (DCL050)
DEWALT Screwdriver Bit Set with Tough Case, 45-Piece (DW2166), Grey/Silver Screwdriving Set with Tough Case
DEWALT Shop Vacuum Wet and Dry, Cordless and Corded Wet Dry Vacuum Cleaner Shop Vac 20V MAX, Portable Shopvac, Tool Only (DCV581H)
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.