The center of downtown Winnipeg was chosen as an ideal location for WOW! Hospitality’s expansion.
The restaurant group launched three new concepts just over a year ago.
“It’s a stunning building. There’s nothing more recognizable than Portage and Main in Winnipeg,” said Michelle Field, vice-president of operations.
Shortly after the restaurants opened, the City of Winnipeg revealed plans to allow pedestrians at Portage and Main again.
“Any foot traffic is great for us. All the nearby towers around Portage and Main benefit,” Field added.

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The project is progressing well and is on schedule with its $21 million budget.
“There’s a lot to accomplish, and the deadline is tight, but we anticipate meeting the target of June 27,” stated Brad Neirinck, the City of Winnipeg’s engineering manager.
The reopening of this historic intersection is just weeks away, but it brings uncertainty regarding the future of the underground circus.
“Nobody wants to be outside when it’s -40°C in Winnipeg. This could significantly affect all businesses in this building and the others nearby,” Field noted.
Another underground establishment, Stoneworks Bistro, is also seeking clarity. Owner Mike Publicover mentioned that a circus closure could disrupt catering services.
“I prefer to stay inside. During winter, going outside requires full preparation. You can’t easily move a cart across the street,” Publicover explained.
City councillor Jeff Browaty anticipates getting updates soon.
“The public service has been analyzing the situation, and I expect we’ll see a report before the summer break outlining costs and timelines for maintaining underground access, whether to close it, or to keep sections open,” Browaty shared.
Businesses are hopeful that increased traffic above ground will not lead to a loss of underground customers.
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