The Fujifilm GFX100RF is a camera that channels a nostalgic era of photography, yet it is both impressive and perplexing at the same time.
As a medium format camera designed in a compact body reminiscent of Leica models, the GFX100RF combines classic controls with state-of-the-art technology, at least on paper. However, some of Fujifilm’s puzzling choices may leave photographers in a dilemma.
My experience with photography is rooted in a family background—my father was a commercial photographer. Growing up, I was surrounded by analog cameras, like the Nikon F, Leica M-series, and Hasselblad. The allure of analog controls is ingrained in my photography approach, and I truly appreciate the aesthetics and tactile feel of this camera.
At the same time, I value the advancements in modern cameras. The capabilities of even entry-level models today are astonishing. The prospect of merging cutting-edge digital features with analog controls has fostered my admiration for Fujifilm products. I’ve owned each of the first four X100 cameras; while they weren’t my primary tools, I took them along on trips, errands, and hiking adventures.
I was eager about the potential of combining the outstanding functionalities of the Fujifilm GFX series that I adore with a design inspired by Leica.
However, after using it, I found the camera too full of compromises for my liking, and a significant flaw prevents me from endorsing it—even for dedicated Fuji fans.
Watch Our Full Hands-on Review Video
In my video review of the Fujifilm GFX100RF, I discuss what I appreciate about this camera, the aspects that give me pause, and several critical issues that are particularly disappointing.
A Questionable Function-Follows-Form Design
The GFX100RF is notable for its classic design, reminiscent of Fujifilm’s X100 series and the minimalist approach of Leica. It’s indeed an eye-catching camera. Fujifilm is celebrated for its tactile dials and manual controls, and the GFX100RF is no exception. For those who appreciate manual controls and a traditional shooting feel, it’s quite satisfying. At its core, it embodies the essence of Fujifilm.
Nonetheless, the camera’s design driven by aesthetics often does not align with its functionality. While it may seem like a dream for street photography, it doesn’t truly excel in that realm.
The absence of in-body image stabilization (IBIS), a fixed 28 mm-equivalent lens, and an unreliable autofocus system means that its performance in real-world scenarios can fall short, sometimes significantly so.
The Good: What Works Well
The GFX100RF boasts several commendable features. The analog controls are delightful to use, the aperture ring delivers a gratifying click, and customization options are exceptional. Fujifilm’s renowned film simulations are present, granting JPEG enthusiasts immediate access from Acros to Velvia.
A notable asset is the built-in ND filter, especially beneficial for wide-open photography in bright conditions. After experiencing the variable ND filter on the Sony ZV-1, I’d love to see this feature included in every camera.
Additionally, the camera’s 102-megapixel medium format sensor promises impressive resolution and dynamic range, especially when shooting in RAW. However, this ideal doesn’t always translate into reality.
Both the viewfinder and LCD offer sharpness and user-friendliness, even in bright sunlight, though the LCD only allows for basic up/down tilting.
The Bad: Missing IBIS and Autofocus Woes
The most evident shortcoming is the absence of IBIS. For a camera costing $5,000, this lack of stabilization is a significant drawback, particularly when combined with a fixed f/4 lens. While it offers a full-frame equivalent depth-of-field of f/2.8, the f/4 aperture fails to gather light as effectively. Without stabilization, slower shutter speeds become a challenge.
Autofocus performance also raises concerns. Real-world usage revealed inconsistencies in focus accuracy. Whether due to the lack of IBIS, limited lens motors, or the AF system itself, many images turned out soft, making it hard to pinpoint the issue.
The GFX100RF appears to focus less reliably than the traditional GFX models and not as accurately as Fujifilm’s current APS-C cameras.
Medium Format, But at What Cost?
Medium format typically signifies larger sensors, enhanced pixels, and superior image quality. However, with 102MP crammed into the sensor, the pixel pitch is reduced, which diminishes some of the advantages in dynamic range.
Pixel pitch refers to a pixel’s size. Larger pixels capture more light. Think of it like two containers placed outside during rain; both will capture the same height of water, but the larger bucket collects more overall.
In terms of digital sensors, that collected water translates to dynamic range. A larger pixel pitch allows for better light gathering, leading to improved dynamic range.
Generally, a medium-format sensor has a bigger pixel pitch than a full-frame one. A 102-megapixel full-frame sensor would boast a smaller pixel pitch compared to a medium-format sensor, which can spread pixels over a larger area.
In contrast, a 60-megapixel full-frame sensor would feature a similar pixel pitch to the 102-megapixel GFX100RF sensor. Many full-frame sensors operate in cameras equipped with superior autofocus and IBIS.
Furthermore, the fixed 28 mm-equivalent lens seems like a curious trade-off. It doesn’t offer enough width for landscapes or sufficient length for portraits, and the inability to change lenses restricts the camera’s versatility.
When you compare the GFX100RF to models like the Sony a7CR with a pancake lens, you find a smaller, lighter solution with significantly better autofocus and interchangeable lenses.
Final Thoughts: Love the Idea, Not the Execution
Final Thoughts: Love the Idea, Not the ExecutionThe Fujifilm GFX100RF is a camera that has a lot to admire. Its stunning design evokes the analog days of my youth.
However, the compromises—especially the absence of IBIS and subpar autofocus—are hard to overlook.
If aesthetics and user experience are your primary concerns and you’re comfortable navigating its limitations, this might be the camera for you. However, if you prioritize performance and reliability, there are better and more versatile options available at lower price points.
Fujifilm GFX100RF Pros and Cons
Pros
– Stunning, Leica-inspired design
– Superior manual dials and tactile controls
– Integrated ND filter
– Fuji film simulations with customizable features
– 102MP medium format sensor (promising very high resolution)
Cons
– No in-body image stabilization
– Unstable autofocus performance
– Fixed 28 mm-equivalent lens restricts versatility
– Real-world image quality doesn’t meet 102MP expectations
– Pricey compared to more adaptable full-frame alternatives
GFX100RF View Specs or Buy Now
GFX100RF at B&H
GFX100RF at Adorama
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