Overview
- According to The Brand Africa 100 survey, Nike topped the list as the most admired global brand in Africa for 2025, while MTN emerged as the leading African brand, covering 31 countries.
- South Africa was recognized as the most admired national brand, featuring six brands in the top ten.
- MTN, Vodacom, and Safaricom lead in brand value; Shoprite and Mr Price demonstrate strength in retail and consumer confidence; Kenyan banks and fintechs like Equity Bank and M-PESA excel in regional integration and financial accessibility; and Dangote is notable in heavy industry.
In-Depth Analysis!!
African brands are gaining significant momentum, both within the continent and on an international level. As consumer markets expand and more people gain digital access, local companies are becoming influential in shaping industries, competing with global players, and showcasing Africa’s entrepreneurial drive.
The Brand Africa 100 Survey 2025 Report highlights a pivotal moment in brand visibility, showcasing numerous African enterprises making their mark through innovation, resilience, and cultural relevance.
Presented below are the top 10 most recognized African brands in 2025, shedding light on the sectors that enhance brand strength and the companies that are transforming Africa’s business environment. These brands, spanning telecommunications, retail, finance, and fast-moving consumer goods, symbolize a continent full of confidence and progress. Discover them!
10. Chi Limited – Nigeria
Chi Limited is among Nigeria’s leading producers of fruit juices, dairy items, and snacks. Fully owned by Coca-Cola, it is known for popular brands like Chivita and Hollandia and falls under the Fast-Moving Consumer Goods (FMCG) sector. Certified with ISO 22000, it was recognized as a “Great Place to Work” in 2024.
9. Mr Price Group – South Africa
Mr Price is a top choice for budget-friendly shoppers throughout Southern Africa. With more than 2,900 outlets, it is favored for stylish, affordable apparel and home products. The company has generated over R37.9 billion in revenue, establishing itself as a significant retail player in Africa.
8. Dangote Group – Nigeria
Founded by Africa’s wealthiest individual, Aliko Dangote, this enterprise is a leader in cement, sugar, and increasingly, oil refining. Dangote Cement produces over 48 million tonnes annually and is recognized as a market leader in Africa’s Industrial and Manufacturing sector, often ranking first in the “Essential” brands category.
7. Equity Bank – Kenya
Equity Bank is East Africa’s largest bank in terms of customer base. Renowned for its commitment to financial inclusion and digital banking solutions, it has earned trust across the region. Its brand value is roughly $450 million, achieving an AAA+ brand rating for strength.
6. Safaricom – Kenya
Home to M-PESA, the most successful mobile money service globally, Safaricom dominates Kenya’s telecom sector. With a market share exceeding 65% and over 47 million active subscribers, it’s a significant player in both telecommunications and fintech across the continent.
5. Shoprite – South Africa
As Africa’s largest supermarket chain, Shoprite operates over 3,400 stores in more than ten countries. It’s a preferred choice for groceries and essential items, boasting over R130.8 billion in revenue and is well-known for its extensive reach and affordability for everyday consumers.
4. Nando’s – South Africa
This flame-grilled chicken restaurant has achieved global acclaim as a Food Service provider. Nando’s has spread its African flavors across nations like the UK and Australia, boasting a brand value of over $1.5 billion, recognized for its bold marketing and unique Afro-Portuguese flair.
3. Standard Bank – South Africa
As Africa’s largest bank by asset value, Standard Bank is a top brand known for its leadership in digital banking and corporate finance. The bank has a brand value of $2 billion and has recorded a 12% growth from the previous year.
2. Vodacom – South Africa
As a prominent telecommunications provider linked to the global Vodafone network, Vodacom serves millions in Southern and Eastern Africa with mobile and internet services. With a brand value of $2.3 billion and an AAA strength rating, Vodacom continues to make significant strides across the continent and beyond.
1. MTN Group (South Africa)
True to its slogan, “everywhere you go,” MTN ranks as Africa’s most valuable and esteemed brand in 2025. Operating across over 20 countries and serving nearly 290 million subscribers, MTN is truly ubiquitous on the continent. It boasts a brand value of $3.6 billion and recently collaborated with Mastercard to enhance mobile money growth in Africa.
